The Volcom Masters

A self-initiated branding project for Volcom. I developed the concept for The Volcom Masters in early 2024 and spent months exploring itsvisual direction. What began as an idea for a Volcom-inspired surf competition quickly felt too generic just another event.

That led to a more meaningful angle: a documentary-style series that puts Volcom’s pro surfers at the centre. The Volcom Masters isn’t about rankings or trophies; it’s about joining the surf team on a global journey to sacred breaks, celebrating the culture, the wipeouts, the dreams, and the campfire chaos that defines the surf lifestyle.

Rather than create a mood film for the show, I built a sub-brand that could live authentically within Volcom’s world while standing on its own. Through design, motion, and art direction, I shaped a cohesive brand ecosystem that support and elevate the series.