Guinness Rugby World Cup

For this campaign, we were tasked with creating short, impactful content rooted in the cultural context of the Rugby World Cup. We brought the idea to life through a series of assets that placed Guinness pints at the heart of the work, paired with pun-led copy that reinforced the core concept.

The campaign ran across Ireland and tapped into a shared national truth—not jinxing it. This insight became the creative thread that tied every asset together, giving the campaign a clear and cohesive voice. The work launched across social platforms and OOH screens in pubs nationwide.