My Goodness, My Guinness

This campaign had one goal: boost trial of Guinness 0.0. With consumers consistently praising its surprisingly authentic taste, we built the creative around that insight. We amplified real reactions using bold expressions, playful zooms, cheesy upbeat music, and a touch of classic Guinness-inspired copy.

The result was a fun, energetic celebration of a non-alcoholic beer that truly delivers. We produced two waves of work: one focused on overall awareness and product recognition, and another supporting the launch of Guinness 0.0 on draught in pubs across the UK.

I contributed to core concept development, collaborating closely with the creative team to explore execution routes, define design direction, and support technical problem-solving throughout post-production.