Barclays Travel Rewards

Our goal was to increase awareness of Barclays’ products and encourage customers to engage more deeply with them.

We developed a series of four travel films spotlighting the unsung heroes of every trips, the Chief Holiday Officers. Each film is told from their perspective, capturing their reactions as they step in to save the day, while seamlessly integrating key Barclays product messaging.

My role spanned the full creative journey, from early concept development through to final delivery. I oversaw technical execution, ensuring all assets were consistent and optimised for paid-safe zones across multiple platforms.